Landing structure
Clean, semantic page layouts built for clarity and conversion tracking.
I build and audit small lead-generation web systems.
Frontend · Forms · GA4/GTM readiness · Funnel diagnostics
What I do
Clear frontend structures for lead generation and tracking readiness.
Contact forms
Functional forms with proper validation, submission states, and event tracking.
CTA paths
Clear call-to-action flows with measurable user interactions.
Tracking readiness
Structure prepared for GA4, GTM, and event-based measurement.
Main offer
Technical Funnel + Tracking Audit
A 24–48h audit that checks the structure, forms, CTAs, and tracking readiness of your website, then returns a clear report with missing tracking points, funnel gaps, and prioritized fixes.
Deliverables
- Funnel map
- CTA check
- Form check
- Thank-you page or success-state check
- GA4/GTM readiness check
- Tracking gap list
- Event tracking recommendations
- Fix priorities
Starting range: €350–€650
Request audit
Secondary offer
Tracking Foundation Lite
Limited-scope setup for basic measurement: GA4, GTM, core events, and tracking QA.
Included
- GA4 verification
- GTM base setup
- Core event tracking
- Tracking QA
- Mini event documentation
Starting range: €650–€1,200
Request tracking setupAdditional service modules
Smaller modules that can be added after an audit or used as focused implementation work.
UTM + Campaign Tracking Kit
UTM naming convention, campaign link structure, and tracking sheet.
SEO Technical Cleanup
Metadata, headings, Search Console checks, sitemap and basic technical fixes.
Newsletter + Welcome Sequence
Lead capture form, thank-you path, and a simple 3-email welcome sequence.
Booking + Reminder Setup
Calendly or Tally flow with basic reminder logic and tracking structure.
Proof projects
Selected proof assets and frontend projects built around lead-capture flows, forms, CTA paths, and tracking-ready implementation.
Sample Technical Funnel + Tracking Audit
Sample deliverable showing funnel mapping, CTA and form checks, tracking gaps, recommended events, and prioritized fixes for a lead-capture flow.
- Sample Deliverable
- Funnel Audit
- GA4/GTM
- Event Map
FitPages landing page
Multi-section landing page with hero, features, pricing, and contact form. Fully responsive with mobile-first approach and CTA tracking points.
- HTML
- CSS
- JavaScript
Tracking demo
This portfolio includes a local event-tracking bridge prepared for GTM and GA4. User actions are mapped with semantic data attributes and pushed into the dataLayer.
Tracked interactions
Navigation clicks, audit CTAs, project links, contact links, form submission attempts, and thank-you page views are structured as measurable events.
- section_navigation_click
- request_audit_click
- tracking_setup_click
- project_click
- contact_click
- form_submit_attempt
- thank_you_view
- ai_referrer_visit
Data layer bridge
The JavaScript reads HTML data attributes and pushes structured event objects
into window.dataLayer.
- event name
- event category
- event location
- event label
- project name
- service name
- contact method
- referrer hostname
- referrer type
- page path
Form tracking
The contact form is validated before tracking. Invalid or suspicious submissions are blocked. Valid submissions push a form_submit_attempt event.
- native browser validation
- input trimming
- suspicious input blocking
- service interest capture
- Netlify-ready form structure
Conversion signal
The thank-you page emits a thank_you_view event. This separates valid form submission attempts from confirmed conversion views.
- form_submit_attempt = valid attempt
- thank_you_view = confirmed conversion page
- GTM/GA4-ready event model
Current proof status
- Portfolio deployment
- Live
- GTM setup
- Configured and published
- GA4 setup
- Configured and receiving events
- Local dataLayer bridge
- Working
- Production dataLayer bridge
- Implemented; validation pending
- Click events
- Implemented
- Form submit attempt
- Implemented
- Thank-you page event
- Implemented
- GA4 reporting
- Active; production data still accumulating
- Current phase
- Production QA and analytics validation
Current technical stack
Core tools and verifiable proof signals currently used to build lead-capture flows, tracking-ready frontend structures, and audit-ready deliverables.
- Frontend structure
- Semantic HTML, responsive CSS, mobile-first layouts, reusable UI sections.
- JavaScript behavior
- DOM selection, event handling, form validation, UI states, basic debugging.
- Forms and lead capture
- Contact forms, validation states, success states, Netlify Forms-ready structure.
- Tracking-ready implementation
- Stable data-event attributes, CTA mapping, form events, GA4/GTM-ready DOM.
- Analytics and funnel diagnostics
- GA4 basics, Search Console basics, UTM structure, conversion path inspection.
- Deployment workflow
- Git, GitHub, Netlify deploys, live demos, README documentation.
- Proof evidence
- Live portfolio, linked GitHub repositories, working dataLayer demo, published GTM setup, and a sample audit deliverable.
Request a Technical Funnel Audit
Send your website URL and the main thing you want to check. I will review the funnel structure, forms, CTA path, and tracking readiness.